Brand strategy is the doors and windows enterprise can remain invincible weapon

Compared with other decorative materials of the building materials industry, door and window industry entry barriers are relatively low. As long as there is enough economic strength, the early business operators can rely on the judgment of the opportunities and personal and unique way of doing things quickly enter the door and window industry, and began a rapid development. Early operators generally remain in the passive sales to promote the above promotion is rather simple, doors and windows business to promote many of them are relying on several sales in the country to run around, distributing the product Atlas. Windows and doors companies use sales promotion of point to point, its efficiency is relatively low, but higher costs than Internet marketing can make up for the lack of peer-to-peer promotion.

In a market economy environment, more and more enterprises to enter the door and window industry, the windows and doors products prices more transparent, a lot of doors and windows business to face the enormous pressure of market competition. Liwei door industry believes that the gradual shrinking of the many windows and doors company's market share, product homogeneity is becoming more serious, corporate sales declining, enterprise flourishes of the era has passed. Doors and windows enterprises are to compete successfully, companies need to establish long-term brand strategy.

(Source: electric roller shutter doors , http://www.shdayu.net )

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